‘Willys’ jeeps, which were infrequent use during the second World War, are being refurbished and refitted with modern accessories.The ‘Willys’ Jeep, which had become an icon in the 70’s and 80’s is back in demand.Connoisseurs of these jeeps include wealthy NRI youths. From Porsche vehicles, their loyalties have now shifted to the ‘Willys’ jeeps.A reasonable price coupled with a sturdy body is reason enough to buy these beauties.
“The jeep is a status symbol. People envy a person driving this beauty more than someone driving a car worth eight lakh rupees,” said Gursimran Preet.
In the small and dusty towns of Punjab, there is a healthy market for these cars.Moga is the marketing hub for these refurbished vehicles, which have a price tag of between 4000 to 5000 dollars.The abandoned chassis is fitted with top of the line Toyota turbo diesel engine, preferred on account of the high fuel efficiency and better pick-up.“Non-resident Indian buyers have set the trend again for open jeeps. The passion for driving imported vehicles is no longer evident, instead they love these refurbished ‘Willys’ jeeps.”
The ‘Willys’ are modified at Dabwali in Sangrur District and are being sold in the markets of Malot, Ludhiana, Monga and Bhatinda. The open-air jeeps (Willys) are modified at Dabwali Mandi.These jeeps are replete with modern accessories and chrome alloys wheels, which are fitted to attract buyers.There are close to one hundred dealers in Moga and each dealer sells at least ten Willys jeeps every week.
How much do they cost?
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